HBA Series: Email Marketing, Digital Advertising, and Results
Name:
HBA Series: Email Marketing, Digital Advertising, and Results
Date:
January 16, 2026
Time:
8:00 AM - 9:00 AM EST
Event Description:
The Heritage Business Alliance is a dedicated group of Chamber member businesses driven to support and drive the success of our Heritage business community. If you are a Heritage based business, please join us for one, or all, of this 4 part workshop series generously instructed by Rebekah Werner, owner of Unita Marketing.
The Inclusive Marketing Blueprint
A 4-Part Workshop Series to Build, Brand, and Boost Your Digital Presence
Format: One hour total. 40 minutes of instruction (recorded for future use) and 20 minutes of Q&A/discussion.
Time: 8:00 am to 9:00 am the 3rd Friday of November, December, January, and February
Session #3: Email Marketing, Digital Advertising, and Measuring Results
The Inclusive Marketing Blueprint
A 4-Part Workshop Series to Build, Brand, and Boost Your Digital Presence
Format: One hour total. 40 minutes of instruction (recorded for future use) and 20 minutes of Q&A/discussion.
Time: 8:00 am to 9:00 am the 3rd Friday of November, December, January, and February
Session #3: Email Marketing, Digital Advertising, and Measuring Results
- Email for client retention/returns and relationship building
- Digital advertising (Google Ads, Google Local Service Ads, and social media)
- Print advertising- what to think about before you start spending
- Keyword Search Analysis- how to measure keyword ranking the fast way and the thorough way and how to use the results
- Google Analytics- how to use the data available
