AI Series: AI in E-Commerce & Customer Retention

In today's competitive online marketplace, retaining customers is just as important as acquiring them. This session explores how AI can help e-commerce businesses better understand customer behavior and create more personalized, timely engagement.

Participamts will learn how AI-driven tools can support product recommendations, predict customer churn, and segment audiences for targeted communication. The focus is on practical applications that strengthen relationships and drive repeat business.